Custom Marketing Playbooks

    • Complete step-by-step blueprint tailored to your business

    • Covers customer journey, messaging, channels, automation, and ads

    • Designed to save you time and money by avoiding trial-and-error

    • Audience segmentation and Ideal Client Profile (ICP) definition

    • Campaign architecture: ads → lead capture → email nurture → booking

    • Tested frameworks for conversion optimization

    • Email & Automation Blueprint

      • A complete plan for how your email campaigns and automations should work—without any guesswork.

      • Sequence mapping for welcomes, nurture flows, re-engagement, and follow-ups.

      • CRM workflow strategy (ActiveCampaign, HubSpot, etc.) and integration recommendations (Calendly, Acuity, etc.).

    • Step-by-step plan for paid ads (social, search, and display)

    • Budget recommendations and scaling strategy

    • A/B testing framework for ongoing optimization

    • Key performance metrics (CTR, CPL, CVR) defined

    • Reporting structure for campaigns

    • ROI benchmarks and optimization guidelines

    • Easy-to-follow systems for your team

    • Campaign launch checklist

    • Quarterly update and archive process

Contact US

Let’s Build Your Playbook
Ready to get a clear, step-by-step marketing strategy tailored to your business? Fill out the form below or reach out directly—we’ll set up a quick intro call to see if a custom playbook is the right fit for you.


Hunter@willisma.com
(602) 935-9004‬